Ensure continuity for the customer 

Don't think that a customer who purchased your product will come back to you on his own. Brand loyalty is decreasing especially in technological use. Customers tend to fish for the best price or the best opportunity to buy something. They no longer rely on a brand.
That's why you have to provide more than only one product or service.
Use digital media such as Internet or cell phones to provide more services that able you to keep in touch with your customer.

- Cell phones users can manage their accounts from their own place through Internet and the Online Service Provider website for free.
Orange.fr - Account management
- Newspapers subscribers can search for archives on the newspaper website for free.
Le Figaro's archives service
- Banks provide more and more online service to manage customers' account such as online bank reports, transfer payments, online payments security... Customers feel like being more involved in their relation with their bank.
Besides, making the customer be in charge of printing its own reports, for example, lower the bank employees duties and the paper costs...
Société Générale - Online services

All those online services will assure you at the same time a good audience on the site that can be used to attract advertisers !

Tags : continuity  costumer 

Pages ayant pour tag : continuity

1. continuity : Ensure continuity for the customer

Accueil | changements | pages | tags