A website
can be used not only to give information or sell product to customers. There is
actually much to learn from the customers themselves.
To record
how they surf, what they are looking for, what they buy is very useful
information that the website can use or sell to companies interested in such
data.
The customers
themselves can take advantage of this kind of interface technology, as it
allows a more personalized interaction with them. Recording their needs and habits
means providing them a website targeting their centres of interest.
Amazon uses
this kind of interface, as each time we go on their website, we can see similar
products as the one we bought, or things related to our hobbies.
Tags : Learning interfaces
