Usually, they actually prefer to do things how and when they want.
For example, instead
of receiving by mail a telephone bill every month, they may prefer to download
and print it every week trimester. Creating a platform that allows them to do
so is a good thing for the customer, who saves time, and to the company, that
saves money.
It can also
be very useful to use the resources the customers can provide, instead of
trying to appeal to them.
There are many websites with User Generated Content, such as
Marmiton, the French equivalent to
Allrecipes.com. On that website, everyone can post a recipe, and others can comment it, give advices, etc.
