Selling products or services online is very different from traditionnal business. Of course, you can just duplicate your former business model and make it stick to the Online market but you'll notice very soon heavy burdens carried for nothing...
Desintermediation and re-intermediation
Internet make obsolete some traditionnal go-betweens and give a more important part to new go-betweens.
- Hypermarkets have now e-markets websites for consumers who want to go shopping without wasting time and energy.
Ooshop
Telemarket
A real desintermediation would be an only online supermarket, as a go-between providers and customer. No need for real stores, the most important is logistics management. Be able to guarantee the delivery in good conditions.
La Redoute, former mail-order shop, counts 3,251,000 unique users on its website with an average of 14 minutes spent on it. 36% of their sales come from the website (40% during Christmas).
- Video On Demand : Internet service providers take advantage of their existant infrastructure to develop VoD services. They negociate copyrights with majors and then just send online compressed files to make the customers watch the movie.
Free - VoD Service
